" Rolex SA is a Swiss deluxe watch manufacturer based in Geneva, Switzerland Initially started as Wilsdorf and Davis by Hans Wilsdorf as well as also Alfred Davis in London, England in 1905, the company registered Rolex as the brand name of its watches in 1908 along with happened Rolex Watch Co. Ltd. in 1915. After World war, the company relocated its base of operations to Geneva, Switzerland to stay clear of substantial tax obligation in post-war Britain, and also in 1920 Hans Wilsdorf joined Montres Rolex SA in Geneva as the brand-new company name which eventually happened Rolex SA in later years. Since 1960, the company has in fact been possessed by the Hans Wilsdorf Foundation, an unique relative depend upon.

Rolex SA as well as also its subsidiary Montres Tudor SA style, manufacture, distribute in addition to service watches sold under the Rolex and additionally Tudor brands. In 2018, Forbes ranked Rolex as the globe's 71st most helpful brand. Because June 2019, amongst the world's leading 10 most pricey watches ever before expense public auctions, 3 are Rolex watches. Especially, Paul Newman's Rolex Daytona currently holds the title of the 2nd most costly watch as well as also the 3rd most expensive watch in the past sold at public auction, bring 17.75 million United States throws in New York on October 26, 2017. Rolex is the most significant supplier of Swiss made certified chronometers. In 2005, over half the annual production of watches accredited by Contrôle Officiel Suisse des Chronomètres (COSC) were Rolexes. To day, Rolex still holds the document for the most certified chronometer movements in the classification of watches."